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Camel Yellow 100s
After successfully launched CMOP & CMOY as a capsule product and lightning element in CMIB KV looks more frosty or menthol. So, there is an main issue that consumer perception sees CMIB as a capsule, flavoured, or menthol as the previous product.
Project
Video Trademark
Client
JTI
Year
2021
We need to tweak the background of the KV to clear up this is not a menthol product and directly communicate to consumers that CMIB is Regular Mild but Stronger.
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